Marketing Daily
Monday, April 16, 2012

Top of The News

Restaurants Feast On Tax Day
by Thom Forbes

"Partisan emotions are running high this election year, but one thing unites us: We all hate paying taxes," Bloomberg's Suzanne Woolley and Ben Steverman remind us as the yearly ritual … Read the whole story

  • TELECOM
    T-Mobile Punches Up Attitude In New Campaign
    by Aaron Baar

    In a new set of commercials set to begin airing this week, Carly is shown going through her closet, discarding magenta dress after magenta … Read the whole story

  • RESTAURANTS
    Starbucks Lets Rewards Members Direct Its Donations
    by Karlene Lukovitz

    Starbucks has introduced a program that enables My Starbucks Rewards members to vote to determine how $4 million in donations to local community and … Read the whole story

  • TOURISM
    Atlantic City Launches $20 Million Effort
    by Tanya Gazdik

    The Atlantic City Alliance is launching a $20 million tourism campaign, the largest in the city's history. The effort will seek to move the … Read the whole story

  • RESEARCH
    Gen Y Dissected: Six Types Of Millennials
    by Sarah Mahoney

    "Our research reaffirmed the historic optimism of Millennials," Christine Barton, a partner at the Boston Consulting Group in Dallas, tells "Marketing Daily" in an … Read the whole story

  • Disney Channels Moves Loomis To New Marketing Position
    by Wayne Friedman

    Disney Channels Worldwide has created a new marketing position to be headed by veteran Disney executive Richard Loomis, who will have the title of … Read the whole story

  • COMMENTARY
    'Verbing' Up: Getting That Brand High
    by Nikolas Contis

    Is allowing your brand to "verb-up" a good thing, or is it like shooting heroin -- a short-term high in trade for a brutal … Read the whole story