Marketing Daily
Friday, April 20, 2012

Top of The News

The Demise Of The PC Could Be Slightly Exaggerated
by Thom Forbes

In a call to non-action that no doubt froze the screens of people who market personal computers everywhere, the "Wall Street Journal"'s influential tech columnist Walt Mossberg yesterday granted the … Read the whole story

  • APPAREL
    Pepsi Next Takes Over BuzzFeed
    by Karlene Lukovitz

    Pepsi Next took over BuzzFeed.com April 19 to promote its "Try It to Believe It" sampling-driven campaign message by engaging viral content/social media lovers. … Read the whole story

  • COMMENTARY
    There's No Such Thing As A Loyal Customer
    by Marc Ginsberg

    Loyalty is far more fragmented than most retailers realize. By nature, very few consumers will ever be completely loyal to any single retailer -- … Read the whole story

  • RETAIL
    Whole Foods Heightens Seafood Debate
    by Sarah Mahoney

    "This is a big deal," says Casson Trenor, senior markets campaigner for Greenpeace. "Whole Foods has really needed to step up to the plate, … Read the whole story

  • AIRLINES
    JetBlue To Plant 83,000 Trees To Honor Customers
    by Tanya Gazdik

    JetBlue is pledging to plant 83,000 trees -- or one to honor each customer flying this Earth Day, April 21. Hundreds of volunteers alongside … Read the whole story

  • AUTOMOTIVE
    YouGov: Chrysler Brand Opinion Way Up
    by Karl Greenberg

    Evidently, Chrysler's four new "we're coming back" ads, which premiered recently, have added a lot of shove. YouGov BrandIndex says the company has the … Read the whole story

  • TECHNOLOGY
    Consumers Spending More On Gadgets, Services
    by Aaron Baar

    "It goes all over the place," Jordin Amin, chair of the AICPA's national CPA financial literacy, tells Marketing Daily. "One of the concerns we … Read the whole story

  • AUTOMOTIVE
    Q&A: Glaser Has Big Plans For Mercedes-Benz
    by Karl Greenberg

    Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Benz USA (MBUSA), was pretty much up to speed at the get-go when … Read the whole story