Marketing Daily
Friday, April 20, 2012
  • Pepsi Next Takes Over BuzzFeed

    Pepsi Next took over April 19 to promote its "Try It to Believe It" sampling-driven campaign message by engaging viral content/social media lovers. … Read the whole story

  • There's No Such Thing As A Loyal Customer

    Loyalty is far more fragmented than most retailers realize. By nature, very few consumers will ever be completely loyal to any single retailer -- … Read the whole story

  • Whole Foods Heightens Seafood Debate

    "This is a big deal," says Casson Trenor, senior markets campaigner for Greenpeace. "Whole Foods has really needed to step up to the plate, … Read the whole story

  • JetBlue To Plant 83,000 Trees To Honor Customers

    JetBlue is pledging to plant 83,000 trees -- or one to honor each customer flying this Earth Day, April 21. Hundreds of volunteers alongside … Read the whole story

  • YouGov: Chrysler Brand Opinion Way Up

    Evidently, Chrysler's four new "we're coming back" ads, which premiered recently, have added a lot of shove. YouGov BrandIndex says the company has the … Read the whole story

  • Consumers Spending More On Gadgets, Services

    "It goes all over the place," Jordin Amin, chair of the AICPA's national CPA financial literacy, tells Marketing Daily. "One of the concerns we … Read the whole story

  • Q&A: Glaser Has Big Plans For Mercedes-Benz

    Bernhard (Bernie) Glaser, who replaced Steve Canon as VP marketing at Mercedes-Benz USA (MBUSA), was pretty much up to speed at the get-go when … Read the whole story