Top of The News
by Thom Forbes
Country signer Rosanne Cash wailing a tune called "Land of Dreams" is the grabber in a global campaign for U.S. Tourism that will be unveiled today at International Pow Wow … Read the whole story
BEVERAGES
by Tanya Gazdik
Corona Light is debuting a national marketing campaign that encourages consumers to trade up from their brown bottle domestic light routine to a Corona … Read the whole story
COMMENTARY
by Robert Egert
Engaging social curation can positively increase the reach, relevancy and credibility of your brand. Social engagement is a multichannel dialogue that requires vigilance -- … Read the whole story
ELECTRONICS
by Aaron Baar
According to ABI research, the 25% of consumers who showed a purchase intent for a smartphone is equal to the number of people who … Read the whole story
APPAREL
by Sarah Mahoney
Involving Twitter and Facebook, the site is "a competition to redefine the female athlete," with an end result of three new "faces" for Under … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The latest promotional effort gives three people all-day test drives of the Outlander Sport, while MMNA covers for them at work by sending ersatz … Read the whole story
PACKAGED GOODS
by Karl Greenberg
The campaign "Believe in Your Smellf" focuses on a new product in the Red Zone line of body wash and spray, suggesting that "the … Read the whole story