Top of The News
by Thom Forbes
Captain America is not a doddering relic of Nazi-smashing days after all -- at least when, through Hollywood special-effects and marketing magic at its best -- he's teamed with the … Read the whole story
RETAIL
by Sarah Mahoney
While the 100 largest retailers have made plenty of inroads in e-commerce, including an increasingly mature and strategic use of social marketing, there are … Read the whole story
COMMENTARY
by Laura Patterson
Driving revenue for the business means working the numbers, then tracking and reporting on the performance to the numbers. Taking a customer-centric view rather … Read the whole story
RESEARCH
by Karl Greenberg
Social media benefits adolescents by creating connection, academic opportunities, and access to health information. On the other hand, it has created cyberbullying, sexting, and … Read the whole story
FOOD
by Karlene Lukovitz
Themed "It's Yes Food," the campaign - one of the largest in Oscar Mayer's history - kicked off with three humorous TV spots showing … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"In the car industry, unless a dealership is really terrible, how good or bad the dealer is hasn't got that much to do with … Read the whole story
ELECTRONICS
by Aaron Baar
In a growing trend of marketers trying to reach young men, Wahl, maker of hair trimmers and clippers, is appealing to their individual styles … Read the whole story
ELECTRONICS
by Aaron Baar
"Samsung has grown to take up a larger and larger percentage of Android handset sales," Ross Rubin, director of industry analysis at NPD, tells … Read the whole story