Marketing Daily
Thursday, May 10, 2012
  • Crystal Cruises Launches iPhone App

    Crystal Cruises is launching an iPhone app to help travelers share customer postcard images of their journeys via social media, email and even traditional ... Read the whole story

  • Turning Dead Ideas Into Growth Platforms

    A company's inventory of dead and discarded ideas can become a source of new opportunities. Looking at clusters of ideas -- linked by similar ... Read the whole story

  • Shopper Engagement: To Touch Is To Buy

    A new study from the Point of Purchase Advertising International reveals that 76% of all grocery purchasing decisions are being made in stores. That ... Read the whole story

  • Odwalla Taps Into 'Goodness' Mojo

    The effort, taglined "Goodness Grows Here," includes a Web site redesign, Facebook page features highlighting good works as well as brand goodness/benefits, an email ... Read the whole story

  • Cadillac CUE To Make Console IPad-Like

    The automaker says the CUE center screen and control panel represent the first automotive use of capacitive touch that brings in familiar multi-touch gestures. ... Read the whole story

  • ANA Looks At Global Agency Compensation

    A big divergence from the U.S. is that while no one said they use only traditional commissions to compensate their global agencies, 37% of ... Read the whole story

  • Women Stop At Nothing To Go Online

    "TMI" or not, certain brands will be delighted to learn that one in five moms (born between 1977 and 1994) admit to consuming media ... Read the whole story