Marketing Daily
Friday, May 11, 2012

Top of The News

JPMorgan Has A Whale Of A PR Problem
by Thom Forbes

While I can't say I wished I was in the room as Jamie Dimon and his advisors crafted their explanation yesterday of what has gone so very wrong at JPMorgan … Read the whole story

  • RETAIL
    Nordstrom Is Tops In Luxury Brands
    by Sarah Mahoney

    "The consistency is kind of astounding," Luxury Institute CEO Milton Pedraza tells "Marketing Daily." "We've been tracking this for seven years, and while Nordstrom … Read the whole story

  • TECHNOLOGY
    Research Finds Consumers Crave Simplicity
    by Aaron Baar

    Technology companies may believe that the bells and whistles that come with a technological breakthrough are enough to sell a product, but consumers want … Read the whole story

  • AUTOMOTIVE
    Car Ads On Technology, Efficiency Resonate
    by Karl Greenberg

    Non-luxury auto owners and intenders like humorous, clever, entertaining, and unique ads, while luxury respondents are more responsive to ads that have a serious … Read the whole story

  • CONFERENCE
    Booming Licensing Biz Finds New Turf
    by Karl Greenberg

    When the market's biggest global conference, the 2012 Licensing Expo, rolls into Mandalay Bay in Vegas on June 12, it is likely to be, … Read the whole story

  • AIRLINES
    Virgin Airlines Team For Campaign
    by Tanya Gazdik

    Virgin America, Virgin Atlantic and Virgin Australia are teaming up for the first time to debut a joint campaign. The entertainment, digital and out-of-home … Read the whole story

  • COMMENTARY
    PR And The Customer Experience
    by Len Stein

    Some rules of the customer experience road provide useful insights into how and where PR may best fit into the new CEM landscape. Every … Read the whole story