July 22 - 25, 2024
Wednesday, May 16, 2012
Top of The News
It's usually good news when you pick up steam faster than you expect but not always. Former Apple retail wunderkind and current JC Penney CEO Ron Johnson announced yesterday that … Read the whole story
OMMA SOCIALAt MediaPost's OMMA Social conference Tuesday, panelists discussed the creepy factor: It's all about etiquette when it comes to where and how to gather … Read the whole story
RETAILDespite gains, consumers are still sweating about the economy, and growing increasingly fierce in their convictions that the government is to blame. And the … Read the whole story
BEVERAGESPepsiCo's Mountain Dew is "dew-ing" it up big with a multi-pronged campaign around the upcoming summer blockbuster, "The Dark Knight Rises." The ambitious campaign … Read the whole story
TECHNOLOGYDespite the increasing number of options available to consumers, they're still watching the majority of their video programming on television sets -- a behavior … Read the whole story
AUTOMOTIVEPiaggio's motorcycle brand Moto Guzzi USA is moving into high gear with marketing designed both to expand awareness to riders outside the brand's fan … Read the whole story
- AUTOMOTIVE
General Motors' decision to pull its advertising on Facebook comes as a blow to the social network on the eve of its initial public … Read the whole story
- COMMENTARY
Consumers and brands have spent their first few years on social media finding their voice -- who they are, what they want to say, … Read the whole story
UPCOMING EVENTS
Brand Insider Summit QSR June 3 - 6, 2024
Kimpton Hotel Fontenot
Featuring top industry speakers including:
Joshua Sims - Bojangles, Sr. Manger, Media & Advertising
Anne Mejia - Mellow Mushroom, VP of Brand Development
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