Top of The News
by Thom Forbes
There's one guaranteed plus about General Motors' decision this May to forego Super Bowl advertising next February: It's going to generate lot of commentary -- probably even more over the … Read the whole story
TELECOM
by Aaron Baar
Rather than offering a traditional blanket "thank you" or a discount or promotion for reaching two million Facebook fans, AT&T will take two full … Read the whole story
COMMENTARY
by Kyle Acquistapace
When HTC launched its Sensation 4G superphone on T-Mobile last year, it had one problem to overcome: T-Mobile already had 4G phones on the … Read the whole story
BEVERAGES
by Karlene Lukovitz
Resource's core target audience is women 35 to 45, typically married and with children, who are affluent, have "holistic" lifestyles and tend to be … Read the whole story
TOURISM
by Karl Greenberg
Probably best known as a tourist destination for American history buffs, the City of Brotherly Love is going to be putting fine arts on … Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Volkswagen of America is partnering with Dave Matthews Band for its 2012 summer tour. This is not the first automotive sponsor for the band. … Read the whole story
AUTOMOTIVE
by Karl Greenberg
A Chevy Sonic will be awarded to both the 2012 Street League Champion and a Street League fan. Through an online contest, consumers can … Read the whole story
BOOK REVIEW
by Sarah Mahoney
Here at "Marketing Daily," we spend a lot of time dodging brand baloney. It's not easy. We wade through overblown press releases that relentlessly … Read the whole story