Marketing Daily
Monday, May 21, 2012
  • AT&T Sings Facebook Fans' Praises

    Rather than offering a traditional blanket "thank you" or a discount or promotion for reaching two million Facebook fans, AT&T will take two full ... Read the whole story

  • 2012 EFFIE Award Preview: HTC Sensation

    When HTC launched its Sensation 4G superphone on T-Mobile last year, it had one problem to overcome: T-Mobile already had 4G phones on the ... Read the whole story

  • Nestle Waters' Resource Promises 'Electrolytenment'

    Resource's core target audience is women 35 to 45, typically married and with children, who are affluent, have "holistic" lifestyles and tend to be ... Read the whole story

  • Philadelphia Pulls Out The Stops For Art

    Probably best known as a tourist destination for American history buffs, the City of Brotherly Love is going to be putting fine arts on ... Read the whole story

  • VW Enlists Dave Matthews Band For Eco Promotion

    Volkswagen of America is partnering with Dave Matthews Band for its 2012 summer tour. This is not the first automotive sponsor for the band. ... Read the whole story

  • Chevrolet Goes Skateboarding For Sonic

    A Chevy Sonic will be awarded to both the 2012 Street League Champion and a Street League fan. Through an online contest, consumers can ... Read the whole story

  • The Marketer's Bookshelf: 'Brand Real'; 'StoryBranding'; 'Flip the Switch'

    Here at "Marketing Daily," we spend a lot of time dodging brand baloney. It's not easy. We wade through overblown press releases that relentlessly ... Read the whole story