Marketing Daily
Tuesday, May 22, 2012
  • NASCAR Inks First-Ever Deal With Twitter

    If Twitter and NASCAR go together like rubber and asphalt, it's partly because every race features every NASCAR team, so every diehard fan who ... Read the whole story

  • 2012 EFFIE Award Preview: 'Ikea Moving Day'

    Every July 1 long weekend in Canada, a cultural phenomenon happens. The people of Quebec move, not one by one but all at once, ... Read the whole story

  • Neuromarketing: How Men's, Women's Brains Differ

    The CEO of Nielsen NeuroFocus, a Berkeley, Calif.-based neuroscience research company acquired by Nielsen last year, tells "Marketing Daily" what companies should know about ... Read the whole story

  • Engagement Strategies Bank Marketers Can't Ignore

    Bank marketing today has lost much of its early competitive edge as other industries have surpassed it with their use of marketing technology and ... Read the whole story

  • Dunkin' In First Product Launch Via Twitter

    From May 21 through May 24, Dunkin' is running a "Mocha MaDDness Twitter Sweepstakes" to pre-promote its new Mocha K-Cup packs, which will be ... Read the whole story

  • Imports Make TrueCar's Monthly Dean's List

    BMW, Subaru, and Jaguar/Land Rover can skip their homework today and go out and play. They had the best grades in class. Staying in ... Read the whole story

  • Study: Small Target Means Big Success For CPG Intros

    CPG marketers looking to introduce a new product or line extension might do well to look beyond reaching the average consumer and instead target ... Read the whole story

  • Barneys New York Revamps Web Site

    The new Barneys New York Web site allows customers to share their favorite items across multiple social media platforms such as Facebook, Twitter, The ... Read the whole story

  • Evian Launches Global Content Platform

    The site, subtitled "Awaken your sense of wonder," seeks to promote on a daily basis Evian's "vision of youth" -- meaning "living young" by ... Read the whole story