If Twitter and NASCAR go together like rubber and asphalt, it's partly because every race features every NASCAR team, so every diehard fan who … Read the whole story

Every July 1 long weekend in Canada, a cultural phenomenon happens. The people of Quebec move, not one by one but all at once, … Read the whole story

The CEO of Nielsen NeuroFocus, a Berkeley, Calif.-based neuroscience research company acquired by Nielsen last year, tells "Marketing Daily" what companies should know about … Read the whole story

From May 21 through May 24, Dunkin' is running a "Mocha MaDDness Twitter Sweepstakes" to pre-promote its new Mocha K-Cup packs, which will be … Read the whole story

CPG marketers looking to introduce a new product or line extension might do well to look beyond reaching the average consumer and instead target … Read the whole story

The new Barneys New York Web site allows customers to share their favorite items across multiple social media platforms such as Facebook, Twitter, The … Read the whole story

The site, subtitled "Awaken your sense of wonder," seeks to promote on a daily basis Evian's "vision of youth" -- meaning "living young" by … Read the whole story