Top of The News
It's a POM Wonderful life when you look at things though your own garnet-colored packaging. Read the whole story
SPORTSIf Twitter and NASCAR go together like rubber and asphalt, it's partly because every race features every NASCAR team, so every diehard fan who ... Read the whole story
COMMENTARYEvery July 1 long weekend in Canada, a cultural phenomenon happens. The people of Quebec move, not one by one but all at once, ... Read the whole story
RESEARCHThe CEO of Nielsen NeuroFocus, a Berkeley, Calif.-based neuroscience research company acquired by Nielsen last year, tells "Marketing Daily" what companies should know about ... Read the whole story
- COMMENTARY
Bank marketing today has lost much of its early competitive edge as other industries have surpassed it with their use of marketing technology and ... Read the whole story
RESTAURANTSFrom May 21 through May 24, Dunkin' is running a "Mocha MaDDness Twitter Sweepstakes" to pre-promote its new Mocha K-Cup packs, which will be ... Read the whole story
- AUTOMOTIVE
BMW, Subaru, and Jaguar/Land Rover can skip their homework today and go out and play. They had the best grades in class. Staying in ... Read the whole story
RESEARCHCPG marketers looking to introduce a new product or line extension might do well to look beyond reaching the average consumer and instead target ... Read the whole story
RETAILThe new Barneys New York Web site allows customers to share their favorite items across multiple social media platforms such as Facebook, Twitter, The ... Read the whole story
BEVERAGESThe site, subtitled "Awaken your sense of wonder," seeks to promote on a daily basis Evian's "vision of youth" -- meaning "living young" by ... Read the whole story
