Marketing Daily
Thursday, May 24, 2012
  • For Stores, Tablets Trump Mobile

    Americans are crazy about shopping on tablets, and a new study reports that 49% of retailers say tablet shoppers spend more per order. And ... Read the whole story

  • Fueling Positive Connections

    The positive connections that brands forge have the potential to turn every consumer into a brand ambassador. As you push your brands into the ... Read the whole story

  • Coke Intros Celebrity Tumblr Themes

    Each celebrity worked directly with Coca-Cola North America and digital agency 360i to provide input on their themes, including design elements and content. 360i ... Read the whole story

  • Humorous AAMCO Campaign Makes Engine Noises

    Says Jack Bachinsky, VP marketing: "We decided to extend ["We Hear You,"] and this is the perfect next-generation ad." He says the "Trust" campaign ... Read the whole story

  • Ford And Yahoo Home In On Electric Focus

    Ford is launching its first electric car solely online, and solely on Yahoo Screen's custom content online program, "Plugged-In." The program, launching May 29, ... Read the whole story

  • Sales Increase, But 3DTV Excitement Lags

    According to The NPD Group, 3DTV unit sales increased 74% and revenues increased 64% in the first quarter of 2012 compared with the same ... Read the whole story

  • Pfizer Launches Lipitor Mobile App

    Pfizer Inc. is launching an app tied to its Lipitor prescription medication, marking the first time Pfizer has released a consumer mobile app for ... Read the whole story