Top of The News
by Thom Forbes
It's not a surprise that Chrysler -- the folks who brought us the minivan and created the Soccer Mom in the first place -- is cutting production on all but … Read the whole story
TECHNOLOGY
by Aaron Baar
In a new digital and print advertising campaign, LG Electronics USA uses the expressions of people watching their 3D TVs to illustrate the effect … Read the whole story
COMMENTARY
by Robert Passikoff, Op-Ed Contributor
Brands must develop an understanding of how digital connects with the emotional and rational drivers of consumer engagement, how it impacts sales and loyalty, … Read the whole story
APPAREL
by Sarah Mahoney
Augmented-reality apps aren't just for geeks and gamers anymore: Maidenform says it will use AR technology to introduce its new Comfort Devotion line of … Read the whole story
SPORTS
by Karl Greenberg
The campaign, via Conover Tuttle Pace, the Breeders' Cup AOR since 2006, is out of the gate with online and email advertising, with other … Read the whole story
TOURISM
by Karl Greenberg
The sweepstakes-focused campaign dangles a grand prize of three Florida vacation packages, but there are nine other single-vacation prizes. People can enter daily through … Read the whole story
FINANCIAL SERVICES
by Tanya Gazdik
Sun Life Financial has acquired the naming rights to the Boston Celtics Courtside Club as part of a multi-year partnership renewal beginning in the … Read the whole story
FOOD AND BEVERAGES
by Karlene Lukovitz
Consumers' demand for freshness is driving trends in restaurants and in aisles throughout grocery stores (not just produce and meat sections), according to a … Read the whole story
APPAREL
by Sarah Mahoney
A spokesperson for the company, which eliminated tags in its undershirts way back in in 2002, says the ads are scheduled to run on … Read the whole story