Marketing Daily
Thursday, May 31, 2012

Top of The News

RIM Fends Off The Obituary Writers
by Thom Forbes

BlackBerry maker RIM, which reported Tuesday that it may experience an unexpected loss for the first quarter and saw its shares plunge nearly 8% yesterday, is in a "make-or-break blitz … Read the whole story

  • RESEARCH
    Top Marketers: Digital Integration Still A Struggle
    by Karlene Lukovitz

    Just 9% of 200 global marketers surveyed by the CMO Council report that their companies have a highly evolved, integrated marketing model with a … Read the whole story

  • COMMENTARY
    Take 'The Pitch,' Please
    by Michael Miller

    The AMC original series "The Pitch" purports to provide viewers with "an intense, gripping, never-before-seen glimpse inside America's top ad agencies," yet it demonstrates … Read the whole story

  • RETAIL
    Walmart Bashes Struggling Best Buy In Ads
    by Sarah Mahoney

    The Bentonville, Ark.-based retailer has unleashed print and radio advertising making sure consumers know their local Best Buy is closing, and inciting them to … Read the whole story

  • SPORTS
    The Globetrotters Get Big China Sponsorship
    by Karl Greenberg

    At one time the National Basketball Association backed the globetrotting ambitions of the Harlem Globetrotters. Now the Globetrotters have gotten their own sponsorship deals. … Read the whole story

  • ELECTRONICS
    Platform Notwithstanding, Gaming Top Consumer Activity
    by Aaron Baar

    According to new research from PwC U.S., people spend more time playing games on the various devices than they do watching TV or movies … Read the whole story

  • AUTOMOTIVE
    Jeep Hits The Deck For USA Hoops
    by Karl Greenberg

    Jeep is using the sponsorship to tout its limited-edition version of the Wrangler, the 2012 Jeep Wrangler Unlimited Altitude, with an integrated effort featuring … Read the whole story