Marketing Daily
Friday, June 1, 2012

Top of The News

Disney Looks To Horn For Leverage
by Thom Forbes

Once upon a time, long, long ago, in a land you'd hardly recognize for its lack of a ubiquitous commercial message, a creative product looking to be published, shot or … Read the whole story

  • RESEARCH
    Women More Likely To 'Cheat' Financially
    by Tanya Gazdik

    Gender makes a difference when it comes to financial "infidelity," according to a poll by CreditCards.com. When it comes to hiding savings, about 72% … Read the whole story

  • COMMENTARY
    The Next Frontier Of The Digital World
    by Ed Haslam

    What's the potential upside for advertisers and the brands they shepherd? The connected living room is a great way to reach a valuable target … Read the whole story

  • AUTOMOTIVE
    Acura Launches ILX With Gen Y Flavor
    by Karl Greenberg

    The Torrance, Calif., luxury sibling of Honda is launching the vehicle with a new campaign from its U.S. agency of record, rp&. The campaign, … Read the whole story

  • RESEARCH
    Consumers' Web Experience On Upswing
    by Tanya Gazdik

    Consumers are having more favorable Web site experiences, according to a large-scale research study by the Temkin Group. Amazon, Credit Unions, USAA, PNC, and … Read the whole story

  • RETAIL
    From Free To Paid, Google Shifts Shopping Strategy
    by Sarah Mahoney

    Google is taking the wraps off Google Shopping, launching a new initiative it says will make it easier for smaller retailers to connect with … Read the whole story

  • Chevrolet Chases The Real Football
    by Karl Greenberg

    "This is taking the things we do in the U.S. and multiplying it by a factor of ten. If we do our job well, … Read the whole story

  • FOOD AND BEVERAGES
    FDA Rejects New Name For High Fructose Corn Syrup
    by Karlene Lukovitz

    The FDA said it defines sugar as a "solid, dried and crystallized food," not a solution or liquid food, and that the name corn … Read the whole story

  • BEVERAGES
    NYC Proposal Heats Up Ongoing Controversy
    by Karlene Lukovitz

    The sweetened-beverages ban, advocated by Mayor Michael Bloomberg and health commissioner Dr. Thomas Farley, will be proposed as an amendment to the Health Code … Read the whole story

  • ENTERTAINMENT
    (RED) Gets Into Gaming For Good
    by Aaron Baar

    As part of the organization's (Red)Rush to Zero campaign, the group is hosting Red(Rush) Games, giving average players the chance to play against and … Read the whole story