Marketing Daily
Monday, July 2, 2012
  • Ford Is Top Auto Brand For Buzz

    Ford generates the most media bang for the buck, according to General Sentiment's Impact Media Value, which measures a brand's reach, and places a … Read the whole story

  • Vegas' Mandalay Bay Rebuilds Website

    Mandalay Bay Resort and Casino has, for the first time in six years, done a major redesign of its gateway web site, The … Read the whole story

  • Leveraging Social Media in Food Marketing

    When it comes to learning about food, nearly half of consumers use social networking sites, and 40% use Web sites, apps or blogs, according … Read the whole story

  • Ultrabooks Bright Spot In PC Sales

    According to The NPD Group, Ultrabooks accounted for 11% of Windows-based notebook computers costing more than $700 at retail during the first 5 months … Read the whole story

  • JetBlue, Emirates Partner For Frequent Flyer Promo

    Starting July 1, members of JetBlue's customer loyalty program TrueBlue will be able to earn TrueBlue points across Emirates' network of more than 120 … Read the whole story

  • Nordstrom Takes Manhattan

    How many $600 handbags can one city stand? That's the big question for retailer Nordstrom, which just announced it would finally open a full-line … Read the whole story

  • The Throne Behind The Power

    KOHLER, Wisc. - The answer was all around them. Five panelists sat onstage considering the problem: "Proving Social ROI to the CFO." The occasion … Read the whole story