Marketing Daily
Tuesday, July 3, 2012
  • NASCAR, Partners, Back Troops Online And Off

    Stock-car racing organization NASCAR is rolling toward Independence Day and the two big races during the holiday weekend with a cause-marketing program, "NASCAR Unites … Read the whole story

  • Gain Goes For Odor Ardor

    Scent can be a powerful motivator, evoking memories and emotions in people in ways other senses and tools can't. With that in mind, P&G's … Read the whole story

  • GlaxoSmithKline Settles Fraud Case For $3 Billion

    GlaxoSmithKline has reached an agreement with the U.S. Government and multiple states to end numerous investigations. The settlement, which still needs court approval, includes … Read the whole story

  • New Applebee's Campaign: 'See You Tomorrow'

    "'See You Tomorrow' represents the next step of our revitalization and a departure for the Applebee's brand," noted Becky Johnson, Applebee's VP of culinary … Read the whole story

  • Study: Grocers Regaining Dominance

    In its just-released annual ranking of the biggest retailers, STORES Magazine reports that grocery chains are regaining their edge. Wal-Mart retains its top spot, … Read the whole story

  • More Than Fireworks In Philly On the Fourth

    Forget (if you can) New York's Hudson and East River fireworks that will go down on Wednesday night, the 4th of July. Philadelphia, where … Read the whole story