Top of The News
by Thom Forbes
Who do you call when a Super Hero teeters on the brink of losing his or her ability to draw mass amounts of audience on flimsy plot lines, blinding star … Read the whole story
TECHNOLOGY
by Sarah Mahoney
Agion, a biotech company, had a problem: It had a great new odor elimination ingredient, but practically no budget for a B2B effort to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The Montvale, N.J.-based automaker, which was in the top five of the J.D. Power & Associates dealership experience survey last year behind Lexus and … Read the whole story
FOOD
by Karlene Lukovitz
The Hershey Company is employing Facebook engagement activities and sampling events to launch Hershey's Simple Pleasures, a line of chocolates promising 30% less fat … Read the whole story
ENTERTAINMENT
by Aaron Baar
The "Welcome to Rekall" sweepstakes features a dedicated Web site through which people can use their Facebook profiles to receive a personalized video detailing … Read the whole story
AIRLINES
by Tanya Gazdik
US Airways will celebrate new service at Washington, D.C.'s Reagan National Airport with a month-long campaign of promotions. Called "30 Days for D.C.," a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
As counterintuitive as this may sound, but a fact long since enshrined in the literature of psychology, is that human beings will identify with … Read the whole story
COMMENTARY
by Laura Patterson
Voice-of-Customer programs are a vital step in transforming any organization into a truly customer-centric operation. VoC can produce and prioritize a detailed set of … Read the whole story