Marketing Daily
Monday, July 9, 2012
  • People Stink: How Far Can $25,000 Go In Social Media?

    Agion, a biotech company, had a problem: It had a great new odor elimination ingredient, but practically no budget for a B2B effort to … Read the whole story

  • Mercedes-Benz Tops In Dealership Experience

    The Montvale, N.J.-based automaker, which was in the top five of the J.D. Power & Associates dealership experience survey last year behind Lexus and … Read the whole story

  • Hershey's Launch Urges 'Sweet Independence'

    The Hershey Company is employing Facebook engagement activities and sampling events to launch Hershey's Simple Pleasures, a line of chocolates promising 30% less fat … Read the whole story

  • Sony Creates Memories For 'Recall'

    The "Welcome to Rekall" sweepstakes features a dedicated Web site through which people can use their Facebook profiles to receive a personalized video detailing … Read the whole story

  • US Airways Launches DC Promo

    US Airways will celebrate new service at Washington, D.C.'s Reagan National Airport with a month-long campaign of promotions. Called "30 Days for D.C.," a … Read the whole story

  • Benjamin Franklin Wants You To Read This

    As counterintuitive as this may sound, but a fact long since enshrined in the literature of psychology, is that human beings will identify with … Read the whole story

  • Transform Your Business With Voice-of-Customer

    Voice-of-Customer programs are a vital step in transforming any organization into a truly customer-centric operation. VoC can produce and prioritize a detailed set of … Read the whole story