June 3 - 6, 2024
Monday, July 9, 2012
Top of The News
Who do you call when a Super Hero teeters on the brink of losing his or her ability to draw mass amounts of audience on flimsy plot lines, blinding star … Read the whole story
TECHNOLOGYAgion, a biotech company, had a problem: It had a great new odor elimination ingredient, but practically no budget for a B2B effort to … Read the whole story
AUTOMOTIVEThe Montvale, N.J.-based automaker, which was in the top five of the J.D. Power & Associates dealership experience survey last year behind Lexus and … Read the whole story
FOODThe Hershey Company is employing Facebook engagement activities and sampling events to launch Hershey's Simple Pleasures, a line of chocolates promising 30% less fat … Read the whole story
ENTERTAINMENTThe "Welcome to Rekall" sweepstakes features a dedicated Web site through which people can use their Facebook profiles to receive a personalized video detailing … Read the whole story
AIRLINESUS Airways will celebrate new service at Washington, D.C.'s Reagan National Airport with a month-long campaign of promotions. Called "30 Days for D.C.," a … Read the whole story
- COMMENTARY
As counterintuitive as this may sound, but a fact long since enshrined in the literature of psychology, is that human beings will identify with … Read the whole story
- COMMENTARY
Voice-of-Customer programs are a vital step in transforming any organization into a truly customer-centric operation. VoC can produce and prioritize a detailed set of … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Leonard Brody - Caravan, Executive Director, Co-Founder
Christina Nevoso - Bayer Consumer Health, Senior Marketing Lead, Brand Building & Marketing Excellence
YOU MAY ALSO LIKE...
Brand Insider Summit QSR
Brand Insider Summit Pharma & Health
July 22 - 25, 2024
Digital OOH Insider Summit
October 2 - 5, 2024
