Marketing Daily
Friday, July 13, 2012
  • Superheroes Go To College With Russell Athletic

    The program visits 200 colleges starting this summer before the beginning of the academic year. Russell will sell t-shirts and hoodies bearing representations of … Read the whole story

  • Frito-Lay Offers Skylanders Figurines

    Frito-Lay North America multipacks are carrying an exclusive mail-in offer to receive one of four free Skylanders Sidekick action figures from the best-selling cross-platform … Read the whole story

  • Amid Strong Projections, Macy's Kicks Off BTS

    It's time for retailers to start wooing underage fashionistas with back-to-school fashion ideas, and Macy's is first out of the gate, offering widespread promotions, … Read the whole story

  • Valpak Teams With 'Ice Age' For Vacation Sweeps

    Consumers can instantly win movie tickets for "Ice Age" via a promotion Valpak is conducting with 20th Century Fox and The grand prize … Read the whole story

  • Vizio Reclaims LCD Leadership

    "Vizio has a good market position and a good marketing story for the U.S.," Tom Morrod, senior analyst and head of TV technology at … Read the whole story

  • Linkin Park On Honda Civic Tour

    Linkin Park and Incubus are on the road for this year's Honda Civic Tour, the 12th year that the Torrance, Calif.-based American Honda has … Read the whole story

  • Tried-and-True Vs. The 'Hotness' Quotient

    Before jumping on that latest social media platform that "guarantees" early-adopter status, here are four key measures that can transform a bogus social media … Read the whole story