Marketing Daily
Wednesday, July 18, 2012
  • Cadillac ATS Vs. The World ... And 3-Series

    This morning, GM's luxury brand Cadillac launches its biggest media juggernaut ever for the ATS, a vehicle that Caddie is hoping to drive right ... Read the whole story

  • Study: Many Marketers Missing Key Consumers

    It's hard to believe, but in these times awash in data and information, marketers are still reliant on old demographic media buys. And they ... Read the whole story

  • Hilton Focuses On Global Experiences

    Hilton is evolving its current campaign to feature experiences that guests have at properties worldwide. Still using the two-year-old tagline "Stay Hilton. Go Everywhere," ... Read the whole story

  • Most Smartphoners Check Prices In Store

    Fifty-five percent of smartphone owners say they use their mobile devices to check prices while they are shopping. And 27% look at reviews before ... Read the whole story

  • Nation Of Nationwide Seeks Citizens

    The insurance giant is moving away from what "a yuk and a phone number" approach embodied by the "World's Greatest Spokesperson" to a more ... Read the whole story

  • Sex And Death

    Recently on "The Real Housewives of New York City," (please don't run away -- this is just a hook to allow for a few ... Read the whole story

  • Public Relations And The Myth Of ROI

    PR has always resisted ROI metrics, even in this age of big data. And that's because public relations is about heightening company/product/executive awareness and ... Read the whole story