Marketing Daily
Wednesday, July 18, 2012
  • Cadillac ATS Vs. The World ... And 3-Series

    This morning, GM's luxury brand Cadillac launches its biggest media juggernaut ever for the ATS, a vehicle that Caddie is hoping to drive right … Read the whole story

  • Study: Many Marketers Missing Key Consumers

    It's hard to believe, but in these times awash in data and information, marketers are still reliant on old demographic media buys. And they … Read the whole story

  • Hilton Focuses On Global Experiences

    Hilton is evolving its current campaign to feature experiences that guests have at properties worldwide. Still using the two-year-old tagline "Stay Hilton. Go Everywhere," … Read the whole story

  • Most Smartphoners Check Prices In Store

    Fifty-five percent of smartphone owners say they use their mobile devices to check prices while they are shopping. And 27% look at reviews before … Read the whole story

  • Nation Of Nationwide Seeks Citizens

    The insurance giant is moving away from what "a yuk and a phone number" approach embodied by the "World's Greatest Spokesperson" to a more … Read the whole story

  • Sex And Death

    Recently on "The Real Housewives of New York City," (please don't run away -- this is just a hook to allow for a few … Read the whole story

  • Public Relations And The Myth Of ROI

    PR has always resisted ROI metrics, even in this age of big data. And that's because public relations is about heightening company/product/executive awareness and … Read the whole story