Marketing Daily
Friday, July 20, 2012
  • Q&A: Virgin Mobile Marketing Head Faris On Retail

    This week, the Sprint-owned brand is opening its first branded retail outlet in Chicago's upscale Lincoln Park neighborhood, looking to attract a relatively young … Read the whole story

  • Nationwide Taps Julia Roberts For Voiceover

    Nationwide Insurance is launching an integrated national marketing campaign July 27 featuring the voice of actress Julia Roberts. While past Nationwide Insurance campaigns have … Read the whole story

  • Burt's Bees Cuddles Up To Babies

    The new line, which includes apparel, accessories, bath linens and gift sets, is already on sale at Target, and will be introduced in other … Read the whole story

  • Ogilvy & Mather Tapped To Grow NASCAR Fan Base

    The Daytona Beach, Fla.-based organization has charged the agency with target segmentation, brand vision/storytelling, media strategy, and promotional tasks, and support for NASCAR's digital … Read the whole story

  • Sales Of Pet Supplies Defy Economy

    Despite the tepid economy, U.S. retail sales of non-food pet supplies totaled $11.1 billion in 2011, up 2% over 2010, according to a Packaged … Read the whole story

  • U.S. Cellular Offers 'Better' Relationship

    "We don't believe frustration is necessary in the category," Dave Kimbell, the carrier's senior vice president and chief marketing officer, tells Marketing Daily. "And … Read the whole story

  • Chick-fil-A May Be Onto Something

    A potential problem for the 45-year-old company is that while its over 1,600 stores are mostly in the Sun Belt, the franchise is expanding … Read the whole story

  • Don't Buy Media - Buy the Buyers

    Stop whatever you're doing right now and do this. Because you shouldn't really be buying media at all. You should be buying buyers: The … Read the whole story