Marketing Daily
Tuesday, July 24, 2012
  • PepsiCo Bumps Coke In Steelers Deal

    PepsiCo won with a deal that opens opportunities across the whole PepsiCo North America portfolio, including Frito-Lay, Quaker Oats, Gatorade and Tropicana, as well ... Read the whole story

  • Target Testing Beauty Program In Chicago

    The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppers with skin care, makeup and hair care. Equipped with mirrors and iPods, ... Read the whole story

  • Starz Lets Users Be The 'Boss'

    The marketing program (aptly called "Price for Power") leverages people's Facebook information to create a video (using characters and situations from the show) in ... Read the whole story

  • JetBlue Intros TrueBlue Mosaic

    An enhancement to the existing customer loyalty program, it will be available to loyalty club members who have earned 15,000 base flight points or ... Read the whole story

  • Tablets To Lead Mobile Advertising In 2014

    A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of ... Read the whole story

  • London 2012: What Marketers Can Expect

    Marketers are using 2012 to test new programs that push the boundaries between paid, owned, shared and earned media. Some programs will help establish ... Read the whole story

  • What Marketers Should Ask About Mobile

    No one can argue that marketers aren't using mobile: Mobile spending has passed both email and social media, and it's expected to reach $8.2 ... Read the whole story