PepsiCo won with a deal that opens opportunities across the whole PepsiCo North America portfolio, including Frito-Lay, Quaker Oats, Gatorade and Tropicana, as well … Read the whole story

The retailer is unleashing 14 black-clad, brand-agnostic specialists, who will help shoppers with skin care, makeup and hair care. Equipped with mirrors and iPods, … Read the whole story

The marketing program (aptly called "Price for Power") leverages people's Facebook information to create a video (using characters and situations from the show) in … Read the whole story

An enhancement to the existing customer loyalty program, it will be available to loyalty club members who have earned 15,000 base flight points or … Read the whole story

A new report predicts tablets will emerge as the primary platform for mobile ad revenue in the next two years as a result of … Read the whole story

No one can argue that marketers aren't using mobile: Mobile spending has passed both email and social media, and it's expected to reach $8.2 … Read the whole story