Marketing Daily
Wednesday, July 25, 2012

Top of The News

Campbell Looking To Bowl Over Millennials
by Thom Forbes

If you've got a hammer, they say, everything looks like a nail; if you make soup, everyday's a soup day, even if the weather suggests iced tea. And so it … Read the whole story

  • RETAIL
    BTS Must-Haves: Free Shipping, M-Commerce
    by Sarah Mahoney

    Some 74% of parents responding to a recent PriceGrabber survey say free shipping is the biggest single incentive. Sales prices came in as second-most-popular, … Read the whole story

  • HOSPITALITY
    Best Western, AAA Join For Pet Study
    by Tanya Gazdik

    Fifty-one percent of travelers with pets say they would bring their pets along on every vacation if they could, according to the survey of … Read the whole story

  • ELECTRONICS
    Tablets, Smartphones Driving CE Sales
    by Aaron Baar

    According to the trade group's semi-annual industry forecast, smartphones, tablets and other mobile connected devices will push overall CE sales above $206 billion in … Read the whole story

  • RESTAURANTS
    Promotions Tap Summer Olympic Games Fever
    by Karlene Lukovitz

    Einstein Bros. Bagels and Caribou Coffee, for instance, are both running special promotions with games themes -- although neither is an Olympics sponsor, and … Read the whole story

  • NYC Uses MetroCards As Ad Outlet
    by Steve McClellan

    NYC's Metropolitan Transit Authority has launched a new program to sell ads on the front of MetroCards. When the first of the new ads … Read the whole story

  • COMMENTARY
    Don't Come Up Short On Twitter
    by Art Cannon, Fred Pfaff

    As Twitter's brevity and mobility attract more users along its inexorable march to a billion, the marketing community is realizing that short is smart. Read the whole story