Marketing Daily
Friday, July 27, 2012
  • Duracell Powermat Targets 'Powerlessness'

    In the new mobile age, power is a hot commodity. In a new marketing campaign showcasing its "24-hour" battery solution, Duracell Powermat shows off … Read the whole story

  • Audi Plugs In Employees For A3 E-Tron

    The company has dispensed 17 of the prototype vehicles to Audi folks across the country as part of the program. The first in the … Read the whole story

  • Auntie Anne's Preps Mobile Ads

    Auntie Anne's Pretzels is partnering with The Coca-Cola Company to pilot a mobile ad campaign in Atlanta offering consumers a mobile deal that can … Read the whole story

  • Suit Disputes Nature Valley's 'Natural' Claims

    It contends that Nature Valley's "natural" marketing positioning is deceptive because many of its products contain or contained "non-natural, highly processed ingredients" such as … Read the whole story

  • Virgin America Taps Banana Republic For New Look

    The collection, which will also be offered to earthbound consumers as a limited-edition line, sports a vibe Banana refers to as "utility chic," and … Read the whole story

  • AT&T Showcases Athletes' Digital Lives

    AT&T is launching a campaign to bring several of these stories to life via short films and its social networking channels. The effort, called … Read the whole story

  • For Debut, Lexus LS Poses With Celebrity Couples

    Toyota's luxury division is kicking the chocks from under the LS' wheels at an invitation-only event in San Francisco, featuring celebrity couples and a … Read the whole story

  • The Emancipation Of Mimi

    Last Sunday night, at a time when the grim and devastating news of the Colorado shootings was still emerging, the final, two-hour episode of … Read the whole story

  • How To Monetize Twitter

    Twitter's strength lies in its ability to position itself as a new service that can gain tremendous traction, PR and buzz value. There are … Read the whole story