Marketing Daily
Monday, July 30, 2012
  • Liberty Mutual Launches Campaign During Olympics

    Liberty Mutual is launching a new campaign during the Olympics Summer Games. The creative has a new theme, "Humans," and kicks off July 28 … Read the whole story

  • Team USA Sponsor Chobani Celebrates Communal Pride

    "Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success … Read the whole story

  • Wireless Tiered Plans Affecting Customer Satisfaction

    More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an … Read the whole story

  • New Campaign Focuses On New Cars

    Kelley Blue Book ( is launching its first ever consumer marketing campaign, "Projections," to tell the world that it has a raft of tools … Read the whole story

  • Moscot Tosses Glasses Gauntlet Across Delancey

    For the "Living History" campaign, Moscot Originals frames will be seen on the nose-bridges of Billy Leroy, curator of the Lower East Side for … Read the whole story

  • Lost Cities and Emails: A Journey of (Re)discovery

    One of the joys of discovery is that it's recyclable. The most popular archeological destination in Mexico is one of the two previously noted … Read the whole story

  • Tweets On Steroids!?

    Audio can effectively trigger powerful brand messaging and elicit an emotional response to the point of impacting us physiologically, while positively impacting several key … Read the whole story

  • Right Place, Right Time

    Advertisers are more vocal than ever about what's wrong with mass marketing. But defining the reverse - with so many ways to pinpoint, segment … Read the whole story