Marketing Daily
Monday, July 30, 2012
  • Liberty Mutual Launches Campaign During Olympics

    Liberty Mutual is launching a new campaign during the Olympics Summer Games. The creative has a new theme, "Humans," and kicks off July 28 ... Read the whole story

  • Team USA Sponsor Chobani Celebrates Communal Pride

    "Proudly With You" tells the story of how the cooperative efforts of employees, farmers and the local community enabled Chobani's remarkably rapid success --success ... Read the whole story

  • Wireless Tiered Plans Affecting Customer Satisfaction

    More and more wireless customers are moving (or being moved) to tiered service plans that regulate data and Internet access, and it's having an ... Read the whole story

  • New KBB.com Campaign Focuses On New Cars

    Kelley Blue Book (KBB.com) is launching its first ever consumer marketing campaign, "Projections," to tell the world that it has a raft of tools ... Read the whole story

  • Moscot Tosses Glasses Gauntlet Across Delancey

    For the "Living History" campaign, Moscot Originals frames will be seen on the nose-bridges of Billy Leroy, curator of the Lower East Side for ... Read the whole story

  • Lost Cities and Emails: A Journey of (Re)discovery

    One of the joys of discovery is that it's recyclable. The most popular archeological destination in Mexico is one of the two previously noted ... Read the whole story

  • Tweets On Steroids!?

    Audio can effectively trigger powerful brand messaging and elicit an emotional response to the point of impacting us physiologically, while positively impacting several key ... Read the whole story

  • Right Place, Right Time

    Advertisers are more vocal than ever about what's wrong with mass marketing. But defining the reverse - with so many ways to pinpoint, segment ... Read the whole story