Top of The News
by Thom Forbes
Johnson & Johnson is indeed walking a "public relations tightrope" in pledging to remove all potentially harmful chemicals from its line of adult consumer products by the end of 2015, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Before hitting the airwaves during U.S. Open coverage on CBS on Aug. 27, the company has been leveraging the relationship for months on its … Read the whole story
FOOD
by Karlene Lukovitz
Kraft Foods' Lunchables has launched an integrated "Never Be Bored Again" campaign that includes multiple kid-oriented elements, including an instant-win game, free game kiosks … Read the whole story
APPAREL
by Sarah Mahoney
The black-and-white video, shot by Steven Klein, is expected to get 575 million impressions, and will begin appearing on YouTube next month. (The company … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The ads are similar in color, theme and illustration style to the Art Deco Works Projects Administration National Park Poster series created after the … Read the whole story
TRAVEL
by Tanya Gazdik
After plunging off a bridge to his presumed demise in January, the Priceline Negotiator played by actor William Shatner, has been found alive in … Read the whole story
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by Mark Walsh
More than a dozen major retailers, such as Target and Sears, announced plans to create a mobile payments network that will challenge other m-payments … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This horror story, shocking though it is, began with a simple question: All else being equal, would expensively produced video ads fare better or … Read the whole story
COMMENTARY
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Helen Gurley Brown died Monday, at 90, "though parts of her were considerably younger," as "The New York Times" obit snarked. Even in death, … Read the whole story
COMMENTARY
by Brian Cohen
Digital shopper marketing is about putting choice in the hands of the shopper or trying to anticipate their needs in order to fulfill them. … Read the whole story