Top of The News
by Thom Forbes
If you sell anything that has a label, makes a claim or contains ingredients other than the pure and unadulterated driven snow (or its equivalent), you'll want to check out … Read the whole story
HEALTH AND BEAUTY AIDS
by Tanya Gazdik
Unilever's Axe brand has enlisted actor Max Greenfield for a six-episode Web series. The creative builds on the basis of the Axe "Susan Glenn" … Read the whole story
SPORTS
by Sarah Mahoney
While Louisville Slugger has somewhere between 50 and 60% of the Major League Baseball market, it wanted to up its game in marketing to … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The 12-hour "Improv-tastic Road Trip," starting at 8 a.m. on Aug. 20, involves the performers taking online suggestions, then immediately writing and performing personalized … Read the whole story
FOOD
by Karlene Lukovitz
U.S. consumers are actually less likely to skip breakfast, lunch and dinner meals today than they were five years ago -- but the number … Read the whole story
CAUSE-RELATED
by Karl Greenberg
The program brings 450 students to a training facility, Hyper Island, to receive a four-day assignment: come up with a campaign that will raise … Read the whole story
COMMENTARY
by Vanessa Horwell
Let us label this article a galvanizing call -- a call for both sides of the industry to aspire to the "better angels of … Read the whole story
COMMENTARY
by Rachelle McDonough
The path to brand success is clear: frequent, authentic, direct interaction with real live consumers. Here are a few strategic guidelines marketers should follow … Read the whole story