Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them ... Read the whole story

Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by ... Read the whole story

When Outdoor Research got its fall campaign ready, it wanted to find a way to market the brand that wasn't as serious as many ... Read the whole story

The showcase sporting event needs to have lots of screaming fans, and not too many empty seats. It has to be a meaty event, ... Read the whole story

The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking ... Read the whole story