Marketing Daily
Friday, August 31, 2012
  • Wheat Thins Fans Check In From Roller Coasters

    Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them ... Read the whole story

  • Mobile Users Lack Loyalty

    Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by ... Read the whole story

  • Outdoor Research Campaign Promotes Type 2 Fun

    When Outdoor Research got its fall campaign ready, it wanted to find a way to market the brand that wasn't as serious as many ... Read the whole story

  • Brooklyn Headlines Oct. 20 Fight At Barclay's

    The showcase sporting event needs to have lots of screaming fans, and not too many empty seats. It has to be a meaty event, ... Read the whole story

  • Kia Brings The Hamsters Back For Soul

    The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking ... Read the whole story