Kraft Foods' Wheat Thins has partnered with Six Flags on a unique, social media/experiential Labor Day promotion designed to reward thrill-seekers while introducing them … Read the whole story

Mobile phone users are likely to become vocal and active detractors if they have a negative customer experience, according to a global study by … Read the whole story

When Outdoor Research got its fall campaign ready, it wanted to find a way to market the brand that wasn't as serious as many … Read the whole story

The showcase sporting event needs to have lots of screaming fans, and not too many empty seats. It has to be a meaty event, … Read the whole story

The quirky cricetidae are back in a new campaign that is also the first to have the hamsters interacting with people, as the rollicking … Read the whole story