MediaPost Publications - Marketing Daily 09/05/2012

Top of The News

by Thom Forbes

While speculative bytes continue to swirl around what Apple has coming -- yesterday it sent out formal invitations to a widely anticipated press event on Sept. 12 -- Amazon is … Read the whole story

Read Now »

TELECOM
Sprint: Sharing Is Not The Solution
by Aaron Baar
The new campaign, created by Sprint and its Team Sprint agency (Digitas and Leo Burnett), features a television commercial, print advertisements, social media outreach, … Read the whole story
AUTOMOTIVE
Nissan Re-Boots The Heisman House In Dallas
by Karl Greenberg
The Heisman Trust, Nissan, and ESPN created the Heisman House last year as an experiential program at NCAA football games venues to promote the … Read the whole story

RETAIL
Stores Report Bustling Back-to-School Sales
by Sarah Mahoney
National retailers say August was good to them, with back-to-school shoppers buoying results. The International Council of Shopping Centers says its index of chain … Read the whole story
TRAVEL
Royal Caribbean Tops In Marketing
by Tanya Gazdik
Royal Caribbean came in first among domestic cruise lines in the use of advanced marketing, according to a report by Market 21. The cruise … Read the whole story
FOOD
Campbell Sees U.S. Sales Gains In Fiscal Q4
by Karlene Lukovitz
Campbell Soup Company saw a 9% gain in its U.S. soup business sales and a 7% gain in sales of U.S. simple meals in … Read the whole story
AUTOMOTIVE
Up, Up, and Away: Dealers Love August
by Karl Greenberg
Best August since 2007 (Chrysler); best-ever for Escape and Fusion, with retail up 19% (Ford, obviously); best-ever August (Kia and Hyundai); sales up 24% … Read the whole story
COMMENTARY
Getting Younger, Getting Smarter
by Hadassa Gerber
The key to success with young adults is to join with media that is important to them and incorporate a solution that provides high … Read the whole story