June 3 - 6, 2024
Thursday, September 6, 2012
Top of The News
Motorola emphasized the speed of its new Droids, which will run on Verizon's 4G LTE network, and Nokia focused on the superior picture and video capabilities of its new Lumias … Read the whole story
APPARELUnder Armour is launching its largest-ever campaign directed at women, including its first female-specific TV ads. The effort, "No Matter What, Sweat Every Day. … Read the whole story
RETAILHow exactly does digital influence the way shoppers behave, from product research to final transaction? Analyst Corinne Munchbach, who wrote a new Forrester report, … Read the whole story
PETSPetco is urging parents to resist the hype surrounding the upcoming "Finding Nemo" 3D movie and consider a freshwater fish first. An education campaign … Read the whole story
TELECOMThe lines are being drawn in the wireless data wars. On one side, are the sharers, AT&T and Verizon Wireless, which offer plans for … Read the whole story
AUTOMOTIVEChrysler's Dodge division is going forward in time to further its two-month-old U.S. marketing campaign for the 2013 Dodge Dart compact car. The effort … Read the whole story
FOODDespite increased awareness about the risks of too much sodium in diets, launches of products making low/no/reduced sodium claims are declining, reports Mintel. Globally, … Read the whole story
- COMMENTARY
When it comes to the ad biz, finding the right balance between giving the client what they want and what they truly need is … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Andres Chumaceiro V - C.A. Ron Santa Teresa, Chief Operating Officer
Lauren Flanigan - Mondelēz International, Head of Partnerships & Portfolio Marketing
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