Top of The News
by Thom Forbes
We've known what the top story of today would be way before Apple formally sent out its invitations for yesterday's unveiling of iPhone 5 and assorted accoutrements and other stuff … Read the whole story
RESTAURANTS
by Karlene Lukovitz
In addition, the chain announced that it is testing new items with the intention of adding more options to its 2013 menu that include … Read the whole story
RESEARCH
by Karl Greenberg
For marketers, the good news is the college kids are confident, with discretionary spend 40% above last year's figure. The firm says that apparel … Read the whole story
PHARMA
by Tanya Gazdik
Sanofi Pasteur has hired actor Chris O'Donnell to spread the word about its Fluzone Intradermal vaccine. The pharmaceutical company is launching a nationwide effort, … Read the whole story
APPAREL
by Sarah Mahoney
In the latest iteration of the brand's Together We R campaign, Russell Athletic isn't just sending its message of teamwork out to young football … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Toyota Motor Sales U.S.A. is now firing up "Let's Go Places." The official take is that the new name is intended to reflect Toyota's … Read the whole story
COMMENTARY
by Diaz Nesamoney, Op-Ed Contributor
Measurement remains one of the most pressing issues in the online advertising industry -- yet no one can agree on the best approach. Meanwhile, … Read the whole story