Marketing Daily
Thursday, September 13, 2012
  • McDonald's Adds Calorie Counts To Menu Boards

    In addition, the chain announced that it is testing new items with the intention of adding more options to its 2013 menu that include … Read the whole story

  • College Student Discretionary Spend Way Up

    For marketers, the good news is the college kids are confident, with discretionary spend 40% above last year's figure. The firm says that apparel … Read the whole story

  • Sanofi Pasteur Enlists Chris O'Donnell

    Sanofi Pasteur has hired actor Chris O'Donnell to spread the word about its Fluzone Intradermal vaccine. The pharmaceutical company is launching a nationwide effort, … Read the whole story

  • Russell Athletic Seeks Digital 'Declarations'

    In the latest iteration of the brand's Together We R campaign, Russell Athletic isn't just sending its message of teamwork out to young football … Read the whole story

  • Toyota Going Places With New Tag

    Toyota Motor Sales U.S.A. is now firing up "Let's Go Places." The official take is that the new name is intended to reflect Toyota's … Read the whole story

  • The Rallying Point For Online Ad Measurement

    Measurement remains one of the most pressing issues in the online advertising industry -- yet no one can agree on the best approach. Meanwhile, … Read the whole story