Top of The News
by Thom Forbes
Honda has a lot riding on its ninth-generation Accord as it goes on sale in showrooms across the country today just hours after Ford executives touted the forthcoming 2013 Fusion … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Ford Motor was in New York earlier this month to put the fashion plate on the 2013 Fusion, touting it as an exemplar both … Read the whole story
FOOD
by Karlene Lukovitz
Hillshire Farm's first creative from Y&R New York, including TV which broke Sept. 17, focuses on the brand's attention to detail and craftsmanship. Read the whole story
FINANCIAL SERVICES
by Karl Greenberg
New York Life is hoping to humanize a business that consumers see as arcane and monolithic with a new marketing push that focuses on … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
Even as the Hispanic market continues to grow in the United States, educational opportunities continue to lag. Allstate is putting its brand and marketing … Read the whole story
COMMENTARY
by Peter Heffring
The most pressing concern for marketers who manage social media for global brands is no longer presence or participation -- it's a focus on … Read the whole story
RETAIL
by Sarah Mahoney
As merchants sift through their back-to-school receipts, it looks like the season's two best sellers were social and mobile sales.IBM's Benchmark reports that social … Read the whole story