Marketing Daily
Thursday, September 20, 2012
  • Trident Seafoods Casts Consumer Net

    When it comes to consumer awareness, the Trident Seafoods brand itself has had a relatively low profile.Now, following a retail distribution push, the company … Read the whole story

  • Honda Exclusive Auto Sponsor Of Hispanic Award Show

    Part of Honda's new campaign for the 2013 Accord is a partnership with NBC unit Hispanics at NBCU around a televised event honoring Latinos … Read the whole story

  • Nintendo Cultivates Female Gamers

    Nintendo is looking to attract more women to its ranks of players, launching a new campaign for its 3DS handheld gaming system, depicting female … Read the whole story

  • The Richer You Are, The More You Read Print

    Should marketers of luxury products be doing more print advertising? It couldn't hurt. The new Ipsos MediaCT's 2012 Mendelsohn Affluent Survey shows that 82% … Read the whole story

  • Stores Bullish On Santa: Predict 4.5% Gain

    Stores are increasingly optimistic that consumers will spread plenty of holiday cheer in the fourth quarter. BDO has released its annual survey of chief … Read the whole story

  • Packaging For Kids - More Than Just Funny Faces

    A quick glance around the supermarket shows a sea of undifferentiated smiling faces on nearly all packaging aimed at kids. How do brands get … Read the whole story

  • When '13' Is Advertisers' Lucky Number

    The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeting consumers via social media, online content, mobile, video, and other media channels. … Read the whole story