June 3 - 6, 2024
Thursday, September 20, 2012
Top of The News
Wannabe home baristas have a new toy to play with. Following through on an announcement made in March, Starbuck's CEO Howard Schultz tells the New York Times' Stephanie Strom that … Read the whole story
FOODWhen it comes to consumer awareness, the Trident Seafoods brand itself has had a relatively low profile.Now, following a retail distribution push, the company … Read the whole story
AUTOMOTIVEPart of Honda's new campaign for the 2013 Accord is a partnership with NBC unit Hispanics at NBCU around a televised event honoring Latinos … Read the whole story
ELECTRONICSNintendo is looking to attract more women to its ranks of players, launching a new campaign for its 3DS handheld gaming system, depicting female … Read the whole story
RESEARCHShould marketers of luxury products be doing more print advertising? It couldn't hurt. The new Ipsos MediaCT's 2012 Mendelsohn Affluent Survey shows that 82% … Read the whole story
RETAILStores are increasingly optimistic that consumers will spread plenty of holiday cheer in the fourth quarter. BDO has released its annual survey of chief … Read the whole story
- COMMENTARY
A quick glance around the supermarket shows a sea of undifferentiated smiling faces on nearly all packaging aimed at kids. How do brands get … Read the whole story
- COMMENTARY
The cross-platform capabilities of radio extend far beyond the traditional airwaves, targeting consumers via social media, online content, mobile, video, and other media channels. … Read the whole story
UPCOMING EVENTS
Brand Insider Summit CPG May 5 - 8, 2024
Virgin Hotel
Featuring top industry speakers including:
Christopher Elliott - The Coca-Cola Company, Senior Director, End to End Connections & Media
Leonard Brody - Caravan, Executive Director, Co-Founder
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