Top of The News
by Thom Forbes
James E. Burke, a marketing guy who became chairman and CEO of Johnson & Johnson and, in "retirement," chairman of the Partnership for a Drug-Free America, conducted his life in … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
In a new marketing campaign, Chase's Business Banking unit is telling the stories of several companies it has helped get off the ground, and … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Fiat is using next month's auto-customizing and aftermarket show as much to get electricity flowing on social media platforms as on the showroom floor … Read the whole story
PETS
by Tanya Gazdik
Pedigree has launched a national marketing campaign including an initiative to feed more than 4 million shelter dogs. "The program strives to raise awareness … Read the whole story
RESTAURANTS
by Karlene Lukovitz
While Subway's name isn't mentioned, in one spot, Bo Dietl is seen in front of a Manhattan Subway location, then in front of a … Read the whole story
RETAIL
by Sarah Mahoney
Themed "Join. Shop. Love," the 30-second spot takes viewers on a quick tour of a chic home, blitzing through the kitchen, bedroom, and living … Read the whole story
CONFERENCE
by Karl Greenberg
Monday's OMMA Global panel discussion on advertising may not have been about the purchase funnel, but it kind of had that shape, thematically: it … Read the whole story
COMMENTARY
by Sheila Buckley
This week, Advertising Women of New York celebrate a monumental event -- their 100th anniversary. This is an important milestone and an opportunity for … Read the whole story