Top of The News
by Thom Forbes
A new motor vehicle is on the way for consumers envious of motorcycles zipping by them in traffic crawls but a little fearful of tipping over on a turn and … Read the whole story
RESEARCH
by Karl Greenberg
"A memorable commercial is important, but won't be effective if viewers don't make a connection between the ad and your brand," says Nielsen's Joe … Read the whole story
GAMING
by Aaron Baar
Having scored a hit with its cross-platform game Skylanders Spyro's Adventure -- in which gamers take certain "real world" toys and bring them to … Read the whole story
TOURISM
by Tanya Gazdik
"As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools … Read the whole story
FOOD
by Karlene Lukovitz
Today, food producers, manufacturers, chefs and retailers are increasingly integrating more healthful, sustainable and tasty options alongside the more "indulgent" ones across all kinds … Read the whole story
AUTOMOTIVE
by Karl Greenberg
"I think at some point in time, because of the sheer numbers, someone has to say, 'How many more do we have of these?' … Read the whole story
BEVERAGES
by Karlene Lukovitz
The video is viewable at TheRealBears.org, where visitors are being encouraged to share the content through Facebook, Twitter, Pinterest and Google+, because "sharing is … Read the whole story
COMMENTARY
by Christine Crandell
When companies realign marketing, sales and support with customers -- not products -- they can increase profits more quickly and build stronger customer relationships. … Read the whole story
COMMENTARY
by Will Gilroy
Project Reconnect is the World Federation of Advertisers' attempt to create new rules of engagement for marketers in the digital age. By talking to … Read the whole story