Marketing Daily
Thursday, October 11, 2012
  • Effective Ads Marry Message With Impact

    "A memorable commercial is important, but won't be effective if viewers don't make a connection between the ad and your brand," says Nielsen's Joe … Read the whole story

  • Skylanders Giants Show Some Personality

    Having scored a hit with its cross-platform game Skylanders Spyro's Adventure -- in which gamers take certain "real world" toys and bring them to … Read the whole story

  • New Orleans' Visitor Spending Jumps 11%

    "As we plan our marketing approach for 2013, these first half year results show that our use of both traditional and online media tools … Read the whole story

  • 7 Key Healthful Foods Trends

    Today, food producers, manufacturers, chefs and retailers are increasingly integrating more healthful, sustainable and tasty options alongside the more "indulgent" ones across all kinds … Read the whole story

  • Toyota Recall: Will It Hurt Consideration?

    "I think at some point in time, because of the sheer numbers, someone has to say, 'How many more do we have of these?' … Read the whole story

  • CSPI Animated Film Takes On Sugary Beverages

    The video is viewable at, where visitors are being encouraged to share the content through Facebook, Twitter, Pinterest and Google+, because "sharing is … Read the whole story

  • How Customer Loyalty Has Changed

    When companies realign marketing, sales and support with customers -- not products -- they can increase profits more quickly and build stronger customer relationships. … Read the whole story

  • Project Reconnect: 5 Learnings On Video

    Project Reconnect is the World Federation of Advertisers' attempt to create new rules of engagement for marketers in the digital age. By talking to … Read the whole story