Top of The News
by Thom Forbes
Microsoft's "all in one solution" for consumers who want to access their music wherever they are on whatever device they're using has begun an extended rollout that starts streaming on … Read the whole story
CONFERENCE
by Sarah Mahoney
"We test it, and if it works, we scale it right away. It's allowed us to innovate where others have gone on autopilot. It's … Read the whole story
BEVERAGES
by Karlene Lukovitz
Although consumption of diet beverages has been rising, just 20% of the U.S. population drank these beverages on any given day between 2009 and … Read the whole story
CONFERENCE
by Sarah Mahoney
What has been surprising, says Allstate's SVP of marketing, is how quickly Mayhem left the control of Allstate and marched into the public lexicon, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Where better to reach the above-mentioned eccentric 20-somethings than an event like New York Comic Con, the festival of all things graphic, superhero, horror, … Read the whole story
PETS
by Tanya Gazdik
Del Monte Foods' 9Lives cat food is jumping on the presidential race bandwagon by throwing into the ring the hat of Morris the Cat. … Read the whole story
MEDIA
by Karl Greenberg
A lot of marketers at the Media Tech summit in New York last week had strong views on social media, and if one had … Read the whole story
CONFERENCE
by Sarah Mahoney
Talk about chutzpah: In a presentation to the Association of National Advertisers' Masters of Marketing, BP CMO Luc Bardin explains how the company's involvement … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
This article is not about the frontiers of media and marketing. It happens to be about a new book, published this week, titled "Bedfellows." … Read the whole story
COMMENTARY
by Brian Hatfield
Being in compliance with your pharma client's regulatory guidelines is essential to the successful launch of a project and maintaining a healthy client relationship. … Read the whole story