Marketing Daily
Tuesday, October 16, 2012

Top of The News

Did Red Bull Shatter Sponsorship Barriers?
by Thom Forbes

Red Bull was more than just along for the ride Sunday when Felix Baumgartner successfully touched down on Earth after a jump of 128,000 feet in a mere space suit. … Read the whole story

  • FOOD AND BEVERAGES
    Store Brands Headed For 30% Share, Report Finds
    by Karlene Lukovitz

    Retailer private-label food brands will grow from their current 16% to 19% share of U.S. retail food dollar sales to a 25% to 30% … Read the whole story

  • AUTOMOTIVE
    Industry Will Keep Rolling If Road Stays Smooth
    by Karl Greenberg

    Beth Ann Bovino, deputy chief economist and senior director at ratings service Standard & Poor's, says the painful global recovery we're in now ain't … Read the whole story

  • RESTAURANTS
    Red Lobster Beefs Up Offerings
    by Aaron Baar

    Among the new menu items are "Maine Stays," 15 dishes under $15 that include offerings such as bacon-wrapped shrimp, wood-grilled chicken with Portobello wine … Read the whole story

  • CONFERENCE
    Do CMOs Know When They're Lying?
    by Sarah Mahoney

    Trouble is, telling the truth has never been a marketer's strong suit. In fact, we are still shaking our heads at how distorted some … Read the whole story

  • AUTOMOTIVE
    Nissan Launches Pathfinder Effort, Preps Sentra Push
    by Karl Greenberg

    A 60-second ad, "Follow Me," has a family in the vehicle out in the mountains, crossing snow. They ask a local for directions to … Read the whole story

  • FINANCIAL SERVICES
    PayPal Launches National Effort
    by Tanya Gazdik

    PayPal is launching its first-ever national ad campaign featuring actor Jeff Goldblum. The minimalist spots simply feature Goldblum talking about the benefits of using … Read the whole story

  • COMMENTARY
    Why Advertising Needs To Change
    by Cella M. Irvine

    It's no coincidence that viewability has become a top concern of marketers in our industry. And it should be -- when more than half … Read the whole story

  • COMMENTARY
    Dear Customer: I Have To Let You Go
    by Dave Burfeind

    Marketers love their brand zealots. They are instrumental in establishing the brand, and their impact is wider and stronger than ever in today's socially … Read the whole story

  • COMMENTARY
    Radically Connected Kids
    by Carrie Cummings

    They were born in 1993 and 1994, and they're just now coming of age. They are your new demographic, and you can't reach them. … Read the whole story