Target has become the latest big-box retailer to say it would match competitor's prices -- a trend gathering momentum that may deliver a few unwanted consequences, Ann Zimmerman reports in … Read the whole story
The National Retail Federation is forecasting a 4.1% gain in holiday spending this year, with the average holiday shopper dropping a total of $749.51. … Read the whole story
"It's positioning our brand and our 'smarter, bolder, faster agent' for this game," Bev Thorne, Century 21's chief marketing officer, tells "Marketing Daily." "And … Read the whole story
Fashion designer Isaac Mizrahi is now putting a special collection on sale at LivingSocial, the local-market Web retailer. Buy now because it's a limited … Read the whole story
"We went to one [incubator] where there was a canoe-maker, someone designing apps, and someone making coats for homeless people, all in one space. … Read the whole story
If you love cars, and can only go to one auto show in your lifetime, you should probably skip public days at Detroit's Cobo … Read the whole story
Cold remedy Zicam has launched a redesigned Web site as part of a major marketing push to own the "pre-cold" category. The effort includes … Read the whole story
Restaurant operators should create menus that include items that appeal to price-sensitive customers, items appealing to customers that view price as a secondary consideration, … Read the whole story
It could be the best brand makeover I've seen since I first discovered Columbus Circle (by mistake.) As teenagers, my friends and I would … Read the whole story
When advertisers and planners consider which marketing channels to invest in, cold, hard data is usually cited as the primary driver -- but biases … Read the whole story