Top of The News
by Thom Forbes
Money may not buy happiness, but evidently it can buy burnishment. And that should prove to be a good thing not only for the 38 million annual visitors to Central … Read the whole story
CONFERENCE
by Karl Greenberg
There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story
FINANCIAL SERVICES
by Aaron Baar
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
AUTOMOTIVE
by Karl Greenberg
The survey-based report also says these same shoppers use third-party sites and manufacturer sites at similar rates (69% and 68%, respectively) and that 53% … Read the whole story
RETAIL
by Sarah Mahoney
When pinned down to say what "cheer" means to them, 50% of the survey's respondents choose dinner with family and friends as the best … Read the whole story
RESTAURANTS
by Karlene Lukovitz
The survey by Market Force of more than 7,600 U.S. consumers, conducted in August, found Jason's Deli and McAlister's Deli ranking second and third, … Read the whole story
COMMENTARY
by Eric Courville
Diet Coke has changed its logo on cans, replacing the traditional script with a very large and prominent DK label. Although this change seems … Read the whole story
COMMENTARY
by Scott Swartz
With the rise of social customer relationship management, application makers need to manage changing relationships between a company and its customers and partners. True … Read the whole story