Marketing Daily
Wednesday, October 24, 2012
  • Forget Social Media Reading List - Keep It Simple

    There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story

  • USAA Cements Relationships With Vets

    "The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story

  • Car And Truck Buyers Using Mobile For Shopping

    The survey-based report also says these same shoppers use third-party sites and manufacturer sites at similar rates (69% and 68%, respectively) and that 53% … Read the whole story

  • For Most, Holiday Cheer = Food, Friends

    When pinned down to say what "cheer" means to them, 50% of the survey's respondents choose dinner with family and friends as the best … Read the whole story

  • Panera Voted Favorite Sandwich Chain

    The survey by Market Force of more than 7,600 U.S. consumers, conducted in August, found Jason's Deli and McAlister's Deli ranking second and third, … Read the whole story

  • Change Logos Like Diet Coke - And Succeed

    Diet Coke has changed its logo on cans, replacing the traditional script with a very large and prominent DK label. Although this change seems … Read the whole story

  • Leverage CRM, Billing Systems: React To Customers Socially

    With the rise of social customer relationship management, application makers need to manage changing relationships between a company and its customers and partners. True … Read the whole story