Money may not buy happiness, but evidently it can buy burnishment. And that should prove to be a good thing not only for the 38 million annual visitors to Central … Read the whole story
There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story
"The objective is to position us as a destination of choice among military families regarding advice," Chris Owen, USAA's vice president of integrated marketing, … Read the whole story
The survey-based report also says these same shoppers use third-party sites and manufacturer sites at similar rates (69% and 68%, respectively) and that 53% … Read the whole story
When pinned down to say what "cheer" means to them, 50% of the survey's respondents choose dinner with family and friends as the best … Read the whole story
The survey by Market Force of more than 7,600 U.S. consumers, conducted in August, found Jason's Deli and McAlister's Deli ranking second and third, … Read the whole story
Diet Coke has changed its logo on cans, replacing the traditional script with a very large and prominent DK label. Although this change seems … Read the whole story
With the rise of social customer relationship management, application makers need to manage changing relationships between a company and its customers and partners. True … Read the whole story