Top of The News
by Thom Forbes
A mighty wind blew through Cupertino late yesterday, sweeping two of Apple's top executives out of office. John Browett, who had headed the retail division for about six months after … Read the whole story

FOOD
by Karlene Lukovitz
"Pocket Like It's Hot," a tongue-in-cheek video by Snoop Dogg and friends for Hot Pockets, featuring a remix of his hit single "Drop It … Read the whole story

PHARMA
by Tanya Gazdik
More than 50% of leading pharma companies expect social networking, online video and other types of digital marketing to grow in use as critical … Read the whole story

ENTERTAINMENT
by Aaron Baar
In addition to Downey, Jr., who upstages a man with two tanks by having a Harrier jet, the spot also features cameos from other … Read the whole story

AUTOMOTIVE
by Karl Greenberg
Toyota's Scion division is extending its "What Moves You" campaign with an effort that offers a leg up to artists, musicians and young creatives. … Read the whole story

RESEARCH
by Sarah Mahoney
Whether it's The Body Shop's "Beauty with heart" positioning, Timberland planting trees, or Starbucks hawking its Fair Trade brew, companies are spending more money … Read the whole story

SPORTS
by Karl Greenberg
The new effort features five animated basketball-themed characters who will appear online starting on Monday and later at events and on TV. The characters … Read the whole story
by David Goetzl
A top Burger King executive said the company's efforts to use marketing to reach different demographic segments continues to be effective, bringing in more … Read the whole story
COMMENTARY
by Judy Popky
Candidates should embrace the new rules of marketing that brands are championing today. If politicians embraced effectiveness over tonnage, I'd argue they could be … Read the whole story
COMMENTARY
by Kathy Oneto
Given the new world of co-creation branding where consumers set the rules and marketers need to facilitate rather than dictate brand culture, marketers should … Read the whole story