Top of The News
by Thom Forbes
With a few exceptions, marketers seem to be earning good grades so far for their sensitive reactions to Hurricane Sandy. Read the whole story
by Karl Greenberg
Besides several digital elements, there is sponsorship of the GQ "Men of the Year," and a partnership with USA's "Suits" that includes product integration … Read the whole story
TRAVEL
by Tanya Gazdik
Royal Caribbean International and MGM Resorts International are partnering on a program that will offer new benefits to members of the hospitality companies' loyalty … Read the whole story
PACKAGED GOODS
by Sarah Mahoney
"We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischmann, OPI and artistic director, tells Marketing Daily. "But we have to be … Read the whole story
FOOD
by Karlene Lukovitz
Campbell, which is targeting younger consumers as it seeks to reverse declining soup sales, announced earlier in 2012 that it will release 50 new … Read the whole story
RESEARCH
by Aaron Baar
"The big story for marketers is they have a new way to reach their consumers," Jessica Chaset, senior vice president for mobile solutions at … Read the whole story
AUTOMOTIVE
by Karl Greenberg
Robert Passikoff, president of New York-based marketing consultancy Brand Keys, says that it's a good bet that none of this will matter to voters … Read the whole story
COMMENTARY
by Naama Bloom
Agencies of all sizes are capable of producing great work. Give employees greater ownership over challenging projects; encourage more people to contribute their own … Read the whole story
COMMENTARY
by Nanda Sibol
Some individuals and companies are embracing the "pay what you want" approach for a variety of reasons: visibility for their business, support for less … Read the whole story