Marketing Daily
Thursday, November 1, 2012

Top of The News

Most Marketers Lauded For Reactions To Sandy
by Thom Forbes

With a few exceptions, marketers seem to be earning good grades so far for their sensitive reactions to Hurricane Sandy. Read the whole story

  • Lexus: Fashion, Food, Travel For 2013 LS Sedan
    by Karl Greenberg

    Besides several digital elements, there is sponsorship of the GQ "Men of the Year," and a partnership with USA's "Suits" that includes product integration … Read the whole story

  • TRAVEL
    MGM Resorts Partners With Royal Caribbean
    by Tanya Gazdik

    Royal Caribbean International and MGM Resorts International are partnering on a program that will offer new benefits to members of the hospitality companies' loyalty … Read the whole story

  • PACKAGED GOODS
    OPI Video Blends Brand Color With Dancing Horse
    by Sarah Mahoney

    "We are big believers in advertising, and haven't pulled back," Suzi Weiss-Fischmann, OPI and artistic director, tells Marketing Daily. "But we have to be … Read the whole story

  • FOOD
    Campbell Creates, Fills CMO Role
    by Karlene Lukovitz

    Campbell, which is targeting younger consumers as it seeks to reverse declining soup sales, announced earlier in 2012 that it will release 50 new … Read the whole story

  • RESEARCH
    Mobile Shopping On Rise For Holidays
    by Aaron Baar

    "The big story for marketers is they have a new way to reach their consumers," Jessica Chaset, senior vice president for mobile solutions at … Read the whole story

  • AUTOMOTIVE
    Romney Lambasted For Accusations; Will It Matter?
    by Karl Greenberg

    Robert Passikoff, president of New York-based marketing consultancy Brand Keys, says that it's a good bet that none of this will matter to voters … Read the whole story

  • COMMENTARY
    What You Can Learn From Independent Agencies
    by Naama Bloom

    Agencies of all sizes are capable of producing great work. Give employees greater ownership over challenging projects; encourage more people to contribute their own … Read the whole story

  • COMMENTARY
    The Price Is Right
    by Nanda Sibol

    Some individuals and companies are embracing the "pay what you want" approach for a variety of reasons: visibility for their business, support for less … Read the whole story