Top of The News
by Thom Forbes
"What do women want?" Sigmund Freud famously asked. Judging by the reaction to several recent product introductions, some major marketers are as clueless as ever. Read the whole story
RESEARCH
by Karlene Lukovitz
Consumers 16 to 34 are indeed different than older consumers when it comes to dining out, dining in, grocery shopping and apparel shopping behaviors … Read the whole story
RETAIL
by Sarah Mahoney
Price is still the leading reason a shopper moves from one site to another, with 85% of consumers saying it's critical. But Forrester reports … Read the whole story
HEALTH AND BEAUTY AIDS
by Tanya Gazdik
Axw Hair has teamed up with young comedians to create the "Splitting Hairs" Comedy Tour in conjunction with Comedy Central. Kicking off at the … Read the whole story
AUTOMOTIVE
by Karl Greenberg
J.D. Power and Associates' study, which looks at EV shopping, consideration and ownership experience, finds that nearly half of current EV owners say they … Read the whole story
TECHNOLOGY
by Karl Greenberg
"Mobile's true power is the ability to capitalize on location and in-the-moment. But you have to protect your turf; you know when they are … Read the whole story
COMMENTARY
by Tom Siebert, Op-Ed Contributor
As I figured and hoped, Heineken's $45 million product placement deal with the new James Bond franchise entry "Skyfall" doesn't undermine the 007 brand … Read the whole story
COMMENTARY
by Zephrin Lasker
Improving advertising performance on Facebook has long been an issue for advertisers. Facebook Custom Audience helps brands to deepen engagement with their audience as … Read the whole story