Marketing Daily
Monday, November 19, 2012
  • Ben & Jerry's Turns Fans' Instagram Pix Into Ads

    The brand -- which currently has nearly 124,000 Instagram followers who "like" its photos nearly 5,000 times per day -- is encouraging them to … Read the whole story

  • TrueCar Campaign Drives Transparency Message

    The new "Let's Talk Truth" effort positions the company as a no-B.S. real-price site, with the message that there's nothing under the table in … Read the whole story

  • Friskies Awards Best Cat Video

    "The Friskies" award for best Internet cat video of 2012, as judged by consumer voters and official judges, went to a playful blind cat. … Read the whole story

  • Americans, Chinese Swoon For 'Made In USA' Label

    While Chinese consumers have long been fans of American brands, "we weren't expecting that preference to be quite so dramatic," Kate Manfred, leader of … Read the whole story

  • Wii U Launch Will Be Big, But Will It Last?

    "We believe it's highly likely that retailers will experience some Wii U shortages in the run-up to Christmas. Stock will be replenished in ongoing … Read the whole story

  • Jim Vurpillat: Cadillac ATS Ushers In New Buyers

    The new car gives the brand some legitimacy around backing public art installations made by so-called street artists in places like the flank of … Read the whole story

  • Rethinking Social Media's ROI

    Finding the true ROI of social media is challenging because it throws up a multitude of data points from likes, comments, follows, shares, and … Read the whole story