Marketing Daily
Friday, November 23, 2012
  • FOOD
    Birds Eye Reports Success With 'ICarly' Partnership
    by Karlene Lukovitz

    A multi-pronged Birds Eye campaign in partnership with Nickelodeon's "iCarly" live-action series has yielded strong engagement metrics and sales gains for the brand that … Read the whole story

  • Toy Product Blasts Into Holiday Season
    by Aaron Baar

    With so many kids finding entertainment in electronics, paintball products and sporting goods manufacturer Kee Action Sports wants to introduce kids to a little … Read the whole story

  • AUTOMOTIVE
    Jaguar Roars Into All-Wheel Drive
    by Karl Greenberg

    "As we were developing the business case for AWD, we looked at auto registration data," he says. "We set a threshold of 50% AWD. … Read the whole story

  • COMMENTARY
    A Heads-Up For The Holiday -- Or, How We'll Avoid The Apocalypse
    by

    Superstorm Sandy. The fiscal cliff. Twinkiecide. Talk about sounding the alarm. Lately, events have been so ominous that a person could be persuaded that … Read the whole story

  • COMMENTARY
    Sandy Through Indian Eyes
    by Zain Raj

    My philosophy about success, in business or otherwise, begins with a few questions. How many experiences are you willing to have, to leave yourself … Read the whole story