Marketing Daily
Friday, November 30, 2012
  • Cool Whip Frosting Breaks New Ground

    In this case, product development research revealed that consumers were dissatisfied with shelf-stable frosting products, Cool Whip brand manager Marjani Coffey tells "Marketing Daily." ... Read the whole story

  • Live Nation Deal: Just Press 'Play' For Chevy Sonic

    The site is focused almost entirely on fan content culled from social channels, using geo-fencing to tie fan tweets, comments, photos and videos to ... Read the whole story

  • Mazda Drives 'Alternative To Premium' Position

    Russell Wager, VP of marketing at the Irvine, Calif.-based Mazda North America, tells Marketing Daily that the fuel-efficient technology, which launched six months ago, ... Read the whole story

  • Q&A: For Affluent Gen Y, Confidence Soars

    It won't take much to brighten the spirits of affluent consumers. A new survey from Unity Marketing finds that people earning $100,000 or more ... Read the whole story

  • Energizer, Orbitz Link Travel And Portable Power

    "... For people on the go, they have multiple devices they want to keep charged," says Josh Winkler, VP of partner marketing for Orbitz. ... Read the whole story

  • Mobile Banking Adoption Grows

    Chase, Bank of America, and USAA are the top mobile banking providers equipped to deal with rising expectations from consumers, according to a new ... Read the whole story

  • No Business Like Trump Business

    Poor Donald. He's fallen off the fame cliff, and he can't get up. Read the whole story

  • Relevant By Any Definition

    At the recent Wells Fargo Media Conference, Entercom CEO David Field answered a question about radio's continued relevance saying there is "...a lack of ... Read the whole story