Marketing Daily
Monday, December 3, 2012
  • Breville Makes Coffee Personal

    The personal pod coffeemakers are nice, but when it comes to personalization, they leave something to be desired. Specifically, a customer only has the ... Read the whole story

  • Q&A: VW Has A Unique Position, Even Underwater

    The brand itself is souped up, with increasing sales, consideration and market share. Tim Mahoney, EVP and chief product marketing officer for Volkswagen of ... Read the whole story

  • Mars Petcare Targets Cat Gift Givers

    Mars Petcare is encouraging cat owners to remember their four-legged family when they are doing their holiday shopping this year. The Nashville, Tenn.-based company ... Read the whole story

  • What Anthony's Pizza Learned From TV Campaign

    The campaign produced a sales uptick at the Denver-based restaurants, according to John LeBel, who is VP of Anthony's Pizza & Pasta International (the ... Read the whole story

  • Lincoln Goes Large To Say 'Hello. Again'

    In a lot of ways, the brand is hearkening back to its golden days to inform the highly stylized product and brand identity for ... Read the whole story

  • Sandy Puts Squeeze On Stores

    Even with strong sales and traffic for stores throughout Black Friday weekend, the nation's biggest chains couldn't quite shake off Superstorm Sandy. Target, Macy's, ... Read the whole story

  • It's Beginning To Look A Lot Like MySpace

    From: Mark Zuckerberg To: Subject: potential benefits of Christmas Sandster, I saw the data on higher click-thrus 4th quarter. Kind of took ... Read the whole story

  • Data: The New Creative

    It's about time colleagues and clients realize they could have avoided numerous mistakes if they had only taken the time to look at the ... Read the whole story